How to Set Fundraising SMART Goals 

SMART goal may make sense when dealing with some fundraising goals. But can they really work for ALL fundraising goals? This white paper examines.


Download the White Paper Now!

What's in this paper?

When you download this free white paper, you will get a little bit of background into what SMART goals are. You'll also see how they apply to fundraising - whether we are talking year-round fundraising plans or one specific fundraising event.

Then, we will walk through four different types of fundraising goals and how to apply SMART methodologies to them:

  • Donatians and other money-based goals
  • Volunteer and sponsor recruitment and retention
  • Cause or organization "awareness"
  • Donor appreciation


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